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ASHLEW

Build Your Own Pendant

From: 23,000.00$

  • *Color

    *Base Pendant + Chain

    1 Select

    *Additional Pendants

    2 Select

  • In Stock - UK Next Day Delivery available
  • Easy Returns & Exchanges

Our materials ensure CRAFTD will

Last a Lifetime.

CRAFTD Lifetime Guarantee

Our premium materials ensure Craftd jewellery will last you a lifetime.

Water, Heat & Sweat-Proof

Hit the gym, go for a run or even take a shower.

Hypoallergenic (No Green Skin)

316L stainless steel is tarnish-proof and suitable for sensitive skin

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How It Works

Installs in 1 Minute. Fits 99% of Taps.

STEP 1

Unscrew the aerator from your tap

If your tap looks different from standard models, you can take our adapter quiz to see whether you’ll need a small key to remove it.

STEP 2

Attach the Puure® System

Most taps don’t need any adapter — you can screw the filter on directly. If yours does, we include several adapters to cover 99% of taps. Twist the filter on and hand-tighten. No tools, no leaks.

STEP 3

Enjoy

Turn on the tap. Let the water flow briefly to activate the filter. Enjoy cleaner, fresher, better-tasting water — free from common contaminants.

4.8/5 — 30K+ happy customers

Trusted by 30,000+ people who switched to cleaner water

Real reviews from real customers — honest, simple, and unfiltered.

Testimonials Marquee
★★★★★

“The water tastes so much better. Installation took minutes. Love it!”

Sophie • Verified buyer — UK
★★★★★

“Oh my god it’s so easy and I love the filter, what a great idea! I used to have one of those undersink filters, but the water pressure was always too low. I switched to this one on my tap and it’s SO much better”

Steph • Verified buyer — UK
★★★★★

“The build quality is excellent. My children and we used to buy bottled water but now the tap water tastes much cleaner.”

Mathew L. • Verified buyer — UK
★★★★★

“The water tastes so much better. Installation took minutes. Love it!”

Sophie • Verified buyer — UK
★★★★★

“Oh my god it’s so easy and I love the filter, what a great idea!”

Steph • Verified buyer — UK

What We Filter. Why It Matters

At Puure®, we use cutting-edge, multi-stage filtration to deliver cleaner, safer, and better-tasting water. Our 0.1-micron diatom ceramic layer blocks fine particles, bacteria, and microplastics, while the activated coconut-carbon block absorbs chlorine, organic pollutants, pharmaceutical residues, pesticides, and chemical byproducts — all while preserving essential minerals for naturally crisp, refreshing water.

Chlorine & Chemical Byproducts

Chlorine is commonly used to disinfect tap water but can affect taste, smell, and long-term health. Its byproducts, like trihalomethanes, are linked to potential health risks. Puure eliminates these chemicals, delivering fresh, neutral-tasting water that’s perfect for drinking and cooking.

PFAS are synthetic chemicals found in food packaging, textiles, and industrial products. Some, like PFOA, are known for their persistence in water and potential health risks, including endocrine disruption and liver damage. Puure’s filtration captures these harmful compounds, reducing your exposure.
After numerous customer requests, our new Puure® 3.0 cartridge now removes up to 99.5% of fluoride — ensuring your water is clean, safe, and perfectly balanced for daily consumption.
Invisible to the naked eye, microplastics are an emerging concern. Regular ingestion has been linked to inflammation and hormone disruption. Puure filters particles as small as 0.1 microns, creating a powerful barrier against plastic pollution in your water.
Pesticides from industrial farming often seep into groundwater, carrying endocrine disruptors and toxins. Our advanced filtration system removes these residues, ensuring safer, purer water—even in areas with heavy agricultural activity.
Old pipes and industrial waste can introduce heavy metals into your water, affecting brain function and overall health. Puure removes these toxic elements, protecting your nervous system and vital organs.
Aging pipelines can release rust, sand, and calcium deposits, affecting water clarity and appliance longevity. Puure’s filtration system captures these particles, keeping your water clear and extending the life of your home appliances.
Byproducts of industrial processes and spills, VOCs can make water toxic and unfit for consumption. Puure’s high-performance filtration neutralizes these harmful compounds, ensuring safer water for you and your family.
Traces of medications and chemical pollutants often remain in tap water, with links to hormonal disruption and potential health risks. Puure reduces these residues, giving you cleaner, healthier water.

See how we stacks up

PUURE®
Under-Sink Filter
Filter Jug
Medical Grade Stainless Steel to avoid Microplastics
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Switch between filter/unfiltered
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Reduces the water flow
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Ultra-efficient filtration (0.1 micron)
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Some
Tested by the NSF
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Does not require plumbing work
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Targets forever chemicals & Fluoride
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Some
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Features & Functions

The Tap System

Engineered to purify and make water taste better, while looking sleek on your tap.

Medical Grade Stainless Steel

Plastic housings can release chemicals, microplastics and thermal-degradation residues into drinking water. Puure® uses medical-grade stainless steel that is inert, non-reactive and heat-stable, keeping your water protected from leaching and contamination.

Installs in 1 Minute

Simple installation system that connects directly to your faucet without tools or plumbing work. Attach, tighten and enjoy purified water instantly.

Filtered when you want it

Switch easily between filtered and unfiltered water depending on your need. Use filtered water for drinking and regular water for washing.

The Filter

Biomimetic Dual-Layer Filtration

Inspired by natural shells and fibers, Puure pairs a 0.1 µm ceramic shell with a coconut-carbon core. The ceramic screens fine particles first; the carbon then adsorbs chlorine, odours and off-tastes — for cleaner, fresher water from the first pour.

Better taste and clarity
Filters contaminants while preserving essential minerals
Designed to target common tap-water contaminants
Eco-friendly design — no electricity, no wastewater
Long-lasting cartridge (up to 3 month)

  • Better taste and clarity
  • Filters contaminants while preserving essential minerals
  • Designed to target common tap-water contaminants
  • Eco-friendly design — no electricity, no wastewater
  • Long-lasting cartridge (up to 3 month)
  • Long-lasting cartridge (up to 3 month)

See what our customers have to say

Short, honest video reviews from our customers

“Puure for the win. Better than plastic.”

— Allen H.

“Cleaner taste instantly. I’m drinking more water now.”

— Verified buyer

“Filter from 1970 vs filter from 2025.”

— Verified buyer

“Puure for the win. Better than plastic.”

— Allen H.

Behind Puure®

Our mission: fix what traditional water filters got wrong.

Pitchers were slow, plastic-heavy and barely filtering what matters. Clip-on filters
weren’t much better: weak materials, limited performance and little impact on real
contaminants.

So we reimagined clean water from the tap itself — no refills, no plastic, no waiting, and
filtration that actually works.

The problem
Most filters weren’t designed for today’s tap water.

They struggled with modern contaminants, removed very little, and added unnecessary plastic waste. And worst of all — they didn’t improve taste enough to matter.

What we built
A stainless-steel filtration system that installs in under a minute and fits 99% of taps.

Powered by a dual ceramic-and-carbon cartridge, it targets the contaminants pitchers often miss and delivers instantly cleaner, better-tasting water at the turn of a tap.

Stronger. Faster. Cleaner. And built to last. 

F.A.Q

Got a question? We’ve got answers! Our team of experts is here for you Monday to Saturday, 9 AM to 6 PM.

customercare@puurefilters.com
How does the Puure filtration system work?

Puure is a cutting-edge water filtration system that uses advanced technology to eliminate harmful particles and pollutants. It integrates an activated carbon filter and multi-stage filtration that meets NSF42/53 standards, effectively capturing chlorine, heavy metals, bacteria, and odors. Designed for convenience, its smart functionality lets you switch between filtered and unfiltered water in just a second.

Just a few minutes! Our system is designed for a quick, tool-free setup—simply follow our step-by-step guide included in your order.
No stress! Puure is made for easy installation. And if you need help, our support team is ready to guide you.
Each cartridge lasts around 2 months, depending on your water quality and usage.
We provide multiple adapters to fit most tap. If you run into issues, our support team will help, or we’ll offer you a refund.
Our subscriptions are completely flexible—no commitments! You can modify or cancel anytime, up to 48 hours before your next order, directly from your account or by emailing us at customercare@puurefilters.com
Yes! Puure is built to last and comes with a 2-year warranty. If there’s an issue, we’ll replace it free of charge.
Order before 9 PM, and we’ll ship it with fast, tracked delivery so you can start enjoying pure water ASAP!

Learn more about Puure®

Insights, Tips, and the Latest on Puure and Water Filtration.

Stainless Steel is Better.

Most filtration systems use plastic housings that degrade over time, sometimes even releasing microplastics into the water supply.

See More

The Science behind Puure

Scientific studies confirm that diatom ceramic filtration (0.1 μm) and coconut-based carbon filters provide highly effective purification.

See More

Filtration vs. Bottled Water

Bottled water isn’t as pure as it seems. Studies show that many brands contain microplastics and contaminants.

See More

Great filtration isn’t about removing everything

Some systems strip water so aggressively that they remove natural minerals that are beneficial for health.

See More

Optimizing Filter Switch

Being able to switch between filtered and unfiltered water can improve convenience and reduce unnecessary filtration.

See More